After earning a B.A. in English Writing from the University of Pittsburgh I began my career at Highmark. The versatility of my English degree aided my ascent through roles in enrollment, provider service and claims, sales and marketing, project management, and finally market research and competitive intelligence. I discovered that my talent for writing fiction transferred well into the field of market analysis. It enabled me to seek out bits of information about industries and competitors, fill in gaps with educated guesses, and piece everything together in a compelling story.
After Highmark I served as a Planning and Marketing Analyst, and later Manager of Business Development, at The Children’s Institute of Pittsburgh. At that amazing place I was gifted with the opportunity to handle many creative projects in addition to the data-based analysis that defined my position. I wrote newsletters, donor communications, campaign impact reports, magazine articles, web content, success stories, and annual reports, and conducted primary research studies to aid in program development and strategic planning. I launched my consulting business in 2017 and since then have completed communications and market analysis projects for the National Aviary, the Children’s Institute, the Greater Pittsburgh Community Food Bank, and the Denis Theatre Foundation.
The Literary Bug bit me when I was young and I’ve been inspired by words ever since. Reading is an essential part of my life and I have many favorite authors: Hemingway for his raw, powerful simplicity; Capote for his delicious description; and John Kennedy Toole for giving the world Ignatius J. Reilly. My expansive reading habit feeds my imagination and informs my professional ability to write.
Throughout my personal and professional journeys, I have developed a distinctive balance of words and data that my former employers and current clients consider unique. I welcome the opportunity to meet you, learn about your organization, and discuss ways I can employ my talents to support your goals. Contact me today!